TECNO Taking Over
In order to provide a large quantity of high quality mobile phones to different consumer groups at reasonable price, TECNO Telecom has invested a lot in deeply understanding the consumer behaviors as well as user habits in Nigeria. With its six series of handsets, TECNO is able to cover the market with all levels of spending capability. As a result of this, within just three years its products have become a household name in Nigeria, Gabriel Nwabueze, the marketing manager, told National Standard.
According to the firm, each of the TECNO handset has its own selling point, from functional handset, which has the functions such as dual sim dual standby, superior battery life, FM radio, to hot selling handset, like TV mobile phone and touch screen handset in the market.
Should the Nigerian mobile phone users worry about the quality of TECNO’s phones? The fast growing telecom firm answered in the negative. “We have the top quality equipments which ensure us to manufacture high standard mobile products for each of our customers. We have quality control system with various segments of testing which helps us to provide the quality assured products to our partners.”
TECNO’s products are not only well-accepted in Nigeria; in many countries of Africa, Middle East, South East Asia and Latin America, they are in great demand. In its website the mobile phone firm said: “We believe that the great success also belongs to our partners. We have set up our local office and organization in many countries along with the local team, and we are trying to localize the company in Africa. Our after-sales service network is expanding quickly in each country.” TECNO is the only partner for MediaTek in Africa, the top supplier for chip.